Adam and Michael Scharff are longtime working musicians and music teachers. These days they’re in the world of virtual artist development. With a focus on mentoring artists, Adam and Michael offer a compliment of production, writing, recording services. Their podcast Mentoring for the Modern Day Musician features the advice and expertise of the Scharff brothers, designed to help music artists shorten the learning curve of navigating the rapidly changing music business.
We start the interview with some ice-breakers where we discover that Adam learned Latin and that Michael’s first instrument was the violin. We go on to discuss:
- The origins of Mentoring for the Modern Musician
- Being easy to work with
- Focusing on live performances for success
- The pros and cons of a 360 label deal
- Focusing on why your audience cares about your music, message and brand
- Connect with your fans by treating them like real people – they are.
- Figure out what it is about you that will make others come back to learn more.
“The artists that stay are the artists that never really stop the [artist development] process.”
“The superfan is gonna consume everything you have. They’re going to support you on Patreon.”
“Fans are actually real human beings with wants and desires and needs and stories. They’re the ones you can count on to have a career, so it’s important to treat them like a real human.”
“You have to be willing to unlearn something, then relearn it again.”
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