The site was of course named after the iconic highway 61. Allegedly, artists are able to make substantially more by selling music through TheSixtyOne, than on competing services–good for the artists! I’m sure better for some artists than for others. If the service is providing the profits it claims, artists should rejoice in the revenue stream option provided by the TheSixtyOne. Industry execs will on the other hand continue to cry in the face of continued profit loss.