Image by Sarath G. on Pexels.com In 2017, I published a blog post asking, "Is indie radio still relevant?" It was a terrible post. I was preparing to interview D. Grant Smith, who ran the indie radio show Appetizer Radio and wrote “The DIY [...]
How to Build an Audience in a New Market When You Know No One—Janette Berrios, Symphonic Janette Berrios, SVP of Corporate Marketing at Symphonic Every distribution company's international playbook assumes resources an independent artist doesn't have. In this conversation, Janette Berrios, SVP of Corporate [...]
Cody DeLong's Fan Data Playbook – VIP, Pre-Sales, and Direct-to-Fan Revenue Most independent artists walk away from a live show with whatever the ticket sales and merch table produced. Cody DeLong has spent more than a decade helping artists find what's left on the table, and [...]
The Only Opinion That Matters — Pete Ganbarg on What Independent Artists (and A&R) Get Wrong After nearly 16 years at Atlantic Records (the last six as President of A&R) Pete Ganbarg has a clearer view than almost anyone of what separates artists who break through [...]
The House Concert Business Framework: How Independent Artists Create Their Own Market Photo by @caleboquendo on Pexels.com Most independent musicians are competing for the same shrinking pool of venue slots, hoping someone books them. House concerts flip that model entirely — and the artists [...]
Physical Products That Actually Make Money – Thom Skarzynski Independent musicians with loyal fan bases are leaving significant revenue on the table by treating physical products as afterthoughts. Vinyl, CDs, and cassettes aren't nostalgia plays—they're strategic revenue channels when approached with the same rigor labels apply [...]
