Creating a Thriving Patreon Community | Rebecca LoebeRebecca Loebe has been actively touring since 2010, which of course came to a pause during the pandemic. She had wisely been building a loyal fan base community on her own platforms and eventually on Patreon.

We talk about the benefits of her community focus, as well as her audio-engineering pursuits, her home studio, fun merchandising strategies, pandemic gardening and her appearance on The Voice singing Nirvana’s Come As You Are.

Episode Highlights

We start by talking about how Rebecca started on Patreon (04:19) and go on to discuss:

  • (10:30) The benefits of using Patreon
  • (14:25) Her active touring schedule
  • (20:00) Launching an album with no money for a marketing campaign
  • (23:45) Pursuing and audio-engineering major
  • (31:00) The evolution of Rebecca’s home studio
  • (37:40) Creative merchandising
  • (47:18) Letting go of the fear


“That moment of transition when I take a song that I’ve written and it comes from my thoughts and my experience and my emotions and I sing it onstage and it leaves my body and it enters the air and enters the ears of the people in the room. Suddenly they take it in and it becomes their song about their thoughts and their feelings, filtered through their life experience. That is the magic that keeps me sleeping in a hotel 250 nights a year.”
–Rebeccca Loebe

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