Finding Your Podcast Niche: A Framework That Actually Works "If you're trying to market to everyone, you'll end up appealing to no one." – Unknown Most podcasting advice tells you to "find your niche" without explaining how to do it. You're left wondering: Should I narrow down my topic? How [...]
Music Media Coverage Alternatives: What to Do When Traditional Outlets Say No Music media coverage can feel like an impossible mountain to climb for independent artists, especially when traditional outlets repeatedly decline to feature experimental or AI-enhanced projects like Steve Pasieka's groundbreaking work for Skulk The Hulking. When Pasieka went [...]
Music Video Marketing: Why Visual Content is Your Most Powerful Marketing Currency Reading time: 6 minutes In episode of The Unstarving Musician (Episode 321), music video promotion expert Andy Gesner shared insights from his 25 years of helping independent artists leverage visual content to build their careers. The conversation [...]
Creative Sustainability: How Musicians Thrive by Prioritizing Well-being Creative sustainability is becoming the new paradigm for successful musicians, replacing the outdated "suffering artist" myth that has long pervaded the industry. This notion that great art can only emerge from pain and struggle is being challenged by artists who show that [...]
Music Contracts: Essential Protections Every Artist Should Understand Music contracts form the foundation of a sustainable career in the industry, yet they remain one of the most overlooked aspects of an artist's journey. As someone who's interviewed hundreds of successful independent musicians, I've found that understanding contractual protections often [...]
Tony Harrah Offers Insights From the Music and Book Publishing Worlds When discussing artist marketing, few creators can offer insights from both the music and book publishing worlds. Singer-songwriter Tony Harrah discovered some surprising parallels - and key differences - between the two industries after releasing his book "Boxing With [...]
