Michael Sloan is the CEO of Streaming Promotions, a strategic streaming platform promotion company. Founded in 2015, Streaming Promotions works to increase their clients footprint on streaming services with music adoption and traction on streaming platforms, specifically Spotify.
Michael was recently quoted in Rolling Stone discussing competition for ear-time on Spotify. In our conversation, Michael explains why streaming promotion is important and explains the related ecosystem of Spotify playlists, artists, consumers and labels. He also gives insight into Spotify curated versus independently curated playlists, how Streaming Promotions identifies playlists that matter, how they find artists they want to work with, scams to avoid, and what artists should be asking as they look into this world of streaming promotions.
“If you’re not finding new audience, you’re basically releasing music into a figure eight pattern. It’s going to the same people, and then you’re going back and recording more music and going out to the same people again, and there’s really no growth or expanding your audience.” –Michael Sloan, CEO Streaming Promotions
Mentioned in this Episode
There’s So Much Music on Spotify, Artists Are Paying for You to (Hopefully) Find Them
Support the Podcast
The Unstarving Musician exists solely through the generosity of its listeners, readers, and viewers.
Visit our Crowd Sponsor page to learn how you can offer your support.