Liz Cirelli describes her music journey as a push and pull affair that began from an egotistical point of view. She’s been challenged by a fear of financial lacking, elusive fame, and the absence of help. Today she finds solace in the realization that she’s always had everything she needs.
Cirelli was born in the UK of Italian parents. Today, she lives in the tiny village of Roseto Valfortore, in the Puglia region of Italy. She describes Roseto Valfortore as a beautiful place, free of distraction and great for creativity. She’s a composer, producer, and creative mentor. Her studio lives in a laptop, going where she goes.
The state of Liz’s music career is very much the product of a change in mindset. Her career was also boosted by a music production & licensing retreat and RYTMO’s 8th Annual Film & TV Summit. At these events, and with the help of her music production mentor Gary Gray, Liz met a panel of great educators and developed a couple of key friendships with individuals who are now collaborators. It’s no wonder that Liz believes in the mind-expanding and horizon-broadening power of travel.
Prior to her California sojourn, Liz had hit an impasse with licensing that prompted her to take a licensing course by Aaron Davison. She had many questions for Aaron. Because most of Liz’s questions were of a technical/production nature, Aaron referred her to Gary Gray. Soon after their first meeting, Gray became Liz’s production mentor. He offered important production advice such as A/B, referencing, stressing the importance of using existing commercial tracks as a point of reference. Not all of his advice was production related. According to Liz, Gary also said, “If you want to change your thoughts, first change your behavior.” This bit of advice proved quite important to Liz. She talks about this profound tip in a video on her YouTube channel. The ensuing revelation has helped Liz change her behavior such that it is in alignment with who she wants to be as an artist. It has also enabled her to feel a sense of forward motion in her life and music.
The genrefication of Liz Cirelli
Liz finds it challenging to place herself into a specific genre, but admittedly identifies with electronica, dream pop, downtempo and deep house. Where she sees herself in terms of genre was a personal curiosity of mine. I have an appreciation of electronica, but don’t know much about the important artists or sub-genres. Liz has given me a brief education and new point of reference. It could be her classical/DJ/electronica influence and fusion that appeals to me personally. Whatever it is–I like it.
A music marketeer in action
I saw Liz as a standout for this podcast the moment I discovered her via social (Twitter or Facebook). Her online presence, marketing, and breadth of work impressed me instantly. Once we connected via Twitter, she gently asked if I’d be interested in a sample of her music and other goodies via email. I said yes, as I was curious to see her marketing funnel in action. She quickly sent me a pre-release gift from her forthcoming release.
Liz’s Artistic Journey
Liz’s journey as an artist goes back to her teenage years as a ballet dancer and spans music studies, DJ’ing, and ultimately falling in love with electronic music. Her desire to create music also meant learning how to produce it. She confessed to me that she initially lacked the patience and humility required to produce music, adding that she struggled to make a decent living in the beginning. Time told Liz, however, that creating music is what she needed to do. Moving to Italy helped.
After questioning deeply how she would find success as a music artist, she deep dived into various courses that revealed a pathway to success as a musicpreneur. Among those lessons, Liz learned how to set herself up online with WordPress, learned social media, and continues to invest in education. She’s also figured out how to package all of what she’s capable of offering into a livelihood. Her ongoing education, she says, has also provided the benefit of a strong support network.
Coursework has also taught Liz how to properly nurture her fan base. She spends 1-2 hours daily interacting with her audience, be it by email or social media. A growing Facebook community that she calls Daydream Believers and a twice monthly email newsletter adds fuel to her fan base fire. It’s not all marketing for the sake of marketing though. Liz tells me that she finds the contact to be a pleasure, because she’s dealing with people who actually care about what she’s doing.
Where daily routines and creativity clash
Liz starts her day with a cup of mate tea, but otherwise often heads straight to the studio. Once upon a time, her mornings revolved around yoga and meditation. While she still practices both, she’s come to realize that morning is her most creative time of day. Consequently, self care rituals happen later in her day.
Being Creative is an artist’s duty
These days, Liz strives to create for the sake of art, rather than money. While she wants to make a living from her art, she wants to do it in a way that feels right. To do it in a way that feels right, Liz had to figure out how to let go of making music just to become a star, but rather to make music for love and passion. Music is her oxygen she says. Changes in her work ethic and humbling herself is helping her career move forward. Where she previously held the illusion that music was all about glamour and glitz, Liz has used her education to get over herself and just get on with the work of being creative.
Tiamo De Vettori
War of Art by Steven Pressfield
Schwilly Family Circus
Daydream Believers Facebook Group
Lynz Chrighton, Ep 14
Music Launch Hub
Art is Dead Movie
RESOURCES FOR MUSICIANS
The Unstarving Musician’s Guide to Getting Paid Gigs, by Robonzo
Growth Farming the Seth Godin Way, a FREE ebook by D Grant Smith
More resources for musicians