Tour planning requires careful strategy and execution for independent musicians to succeed on the road. In this episode, I share key insights from Liner Notes Insider on venue selection, tour management, fan engagement, and revenue optimization. Learn practical approaches to building sustainable tours and get a [...]
Home recording doesn't require a professional studio - it involves understanding fundamentals, making smart choices about gear, and focusing on performance quality. In this episode, I share my journey from basic podcast recording to producing music, including practical tips on choosing your first DAW, selecting an [...]
Tony Harrah Offers Insights From the Music and Book Publishing Worlds When discussing artist marketing, few creators can offer insights from both the music and book publishing worlds. Singer-songwriter Tony Harrah discovered some surprising parallels - and key differences - between the two industries after releasing his book "Boxing With [...]
Book marketing takes center stage in part two of my conversation with independent musician and author Tony Harrah. He breaks down his mathematical approach to sales strategy, sharing insights on reaching target audiences without traditional industry gatekeepers. From his decision to self-narrate audio books to his [...]
Independent musician and author Tony Harrah shares his lyrical poetry journey across the music and literary worlds. In this first of two parts, Tony discusses his realization that marketing books mirrors marketing music, detailing his experiences building writer groups (much like starting his blues jams) and [...]
Music marketing doesn't have to be perfect to be effective. Join host Robonzo as he challenges traditional promotion methods and reveals why your unpolished, real moments might be your greatest marketing asset. Learn practical strategies for Instagram Stories, Reels, and Posts, plus discover the untapped potential [...]
