The Session Musician's 50-Year Career Blueprint with Johnny Thirkell Photo by David Harrison Most musicians dream of stability. Johnny Thirkell built a 50-year career with David Bowie, Paul McCartney, George Michael, and The Who - starting from colliery bands and working men's clubs in the North East.This [...]
The Economics of Niche Markets for Creatives Photo by behrouz sasani What if the best business decision you could make is accepting your music is "unmarketable"? Not in the sense that nobody wants it—but that it won't compete for Spotify playlists alongside mainstream artists. [...]
Image by @asim-razan on Pexels.com Most independent artists release their albums everywhere immediately—Spotify, Apple Music, every streaming platform. But what if that's backwards? Ezra Vancil sold his last album exclusively to his email list for an entire year before releasing it to streaming platforms. [...]
Image by @jddartphotographer Welcome to 2026. In this first episode of the new year, I'm sharing six strategic lessons from 2025 that changed how I work—from shifting to newsletter-first architecture, to creating systems that enable creativity rather than kill it, to recognizing when strategic [...]
Photo by Arina Krasnikova Every year, I write up a gratitude list. This year, the list came easily - but it's mixed with what I'm learning, because growth and gratitude feel connected right now. In this holiday edition, I share what I'm grateful for [...]
How to Conduct a Personal Royalty Audit and Recover Missing Money Photo by Jakub Zerdzicki on Unsplash Most independent artists have thousands of dollars in unclaimed royalties sitting in four separate collection systems—and a four-year window to recover this money before it's redistributed to [...]
