Finding Your Brand Identity | Kendall Rucks

Kendall Rucks is highly influenced by the fashion and vibe of the 60s and 70s, has roots in 80s and 90s rock, and she loves LA. Inspired by Fiona Apple’s Tidal album, Kendall’s big goal is to create an album that tells a story, while balancing the current single release strategy that is successful in the current industry.

Kendall grew up in Florida, but now calls LA home as she works both as a solo artist and with her band, The Zodiac Mafia. Known for her powerful vocals, Kendall juggles multiple projects, infuses several genres and consciously works to create a strong brand identity.

Episode Highlights

We start by talking about her singles release strategy (05:09) and go on to discuss:

  • (09:26) Her upcoming gig at Okeechobee Fest
  • (13:10) The impact of a management company on her career
  • (19:01) Advice for aspiring artists to get support
  • (20:45) How to develop your brand identity
  • (25:30) The origin of her appreciation for rock music
  • (29:45) Her time at the Musicians Institute

Quotable

“You can be talented, you can have great music, but if you don’t have an identity that sets you apart from others you don’t have a product.”
—Kendall Rucks

Mentioned in this Episode

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