Independent musicians with loyal fan bases are leaving significant revenue on the table by treating physical products as afterthoughts. Vinyl, CDs, and cassettes aren't nostalgia plays—they're strategic revenue channels when approached with the same rigor labels apply to streaming campaigns. Thom Skarzynski is the founder of [...]
How Independent Music Venues Evaluate Artists Most independent artists treat venue booking like throwing darts in the dark—mass outreach with generic pitches, hoping something sticks. Christal Hector, founder of TuneHatch and member of the National Independent Venue Association's Industry Affairs Committee, explains what actually happens on [...]
The Economics of Niche Markets for Creatives Photo by behrouz sasani What if the best business decision you could make is accepting your music is "unmarketable"? Not in the sense that nobody wants it—but that it won't compete for Spotify playlists alongside mainstream artists. [...]
Image by @asim-razan on Pexels.com Most independent artists release their albums everywhere immediately—Spotify, Apple Music, every streaming platform. But what if that's backwards? Ezra Vancil sold his last album exclusively to his email list for an entire year before releasing it to streaming platforms. [...]
Missing Royalties: Revenue Recovery Strategies with Amani Roberts Independent musicians leave significant money on the table—not from lack of talent, but from unclaimed royalties and overlooked revenue streams. Amani Roberts, music business educator and author of the USA Today bestseller "The Quiet Storm," reveals the specific [...]
Distribution Partnerships And Strategic Planning For Independent Artists Distribution partnerships can make or break an independent music career, but most artists don't understand what separates a good deal from a bad one. Jesse Flores, VP of Artist and Label Partnerships at Intercept Music and former Senior [...]
