314 Lyrical Poetry – Tony Harrah on the Parallels of Book and Music Marketing

Independent musician and author Tony Harrah shares his lyrical poetry journey across the music and literary worlds. In this first of two parts, Tony discusses his realization that marketing books mirrors marketing music, detailing his experiences building writer groups (much like starting his blues jams) and [...]

2025-01-09T16:21:13-06:00January 3rd, 2025|Creativity, Marketing, Podcast|

313 The Power of Imperfect Music Marketing: Getting Real with Your Audience

Music marketing doesn't have to be perfect to be effective. Join host Robonzo as he challenges traditional promotion methods and reveals why your unpolished, real moments might be your greatest marketing asset. Learn practical strategies for Instagram Stories, Reels, and Posts, plus discover the untapped potential [...]

2024-12-15T15:23:37-06:00December 16th, 2024|Marketing, Podcast|

Beyond Bars & Clubs: Creative Strategies for Booking Better Gigs

Reading time: 3 minutes 👓 How to Book Music Gigs: Creative Strategies Beyond Bars & Clubs As a working musician, I've learned that knowing how to book music gigs successfully means thinking beyond the typical Saturday night bar scene. After years of trial and error, and talking with other [...]

2024-10-28T14:58:36-06:00October 28th, 2024|Income, Marketing, Performing|

310 Creative Meets Commerce: A Musician’s Guide to Revenue Stream Balance

This deep-dive episode explores how independent musicians can effectively balance their creative output with various revenue streams. From live shows and streaming to licensing and teaching, I break down the business focus and creative aspects of each income source. Learn practical strategies for time management, tools [...]

2024-10-24T22:09:33-06:00October 25th, 2024|Creativity, Income, Marketing, Podcast|

309 Harmony in Hustle: Blending Creativity and Business for Musical Success

Ever feel like you're juggling flaming torches while riding a unicycle when it comes to balancing your music career? This episode dives into the wild world of being an independent musician-slash-solopreneur. It explores the age-old question: Can you be both a creative genius and a business [...]

2024-10-10T20:34:34-06:00October 11th, 2024|Income, Marketing, Podcast|

308 Wearing All the Hats: A Guide to Balancing Your Music Career

Hey musicians! It's Robonzo here, and I've got a fresh episode for you that's all about the juggling act we call being an independent musician. In this episode, I'm diving deep into the challenges we face as music artists, marketers, managers, and producers all at once. [...]

2024-09-20T15:21:31-06:00September 27th, 2024|Income, Marketing, Podcast|
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