Bruce Wawrzyniak | Effective Use of Digital Media for MusiciansMy guest today is Bruce Wawrzyniak of Now Hear This. We talk about PR, promotions, social media, websites, placements and a whole lot more.

I did a quick search for musician-focused podcasts and came across Now Hear This Entertainment by our guest, Bruce Wawrzyniak. His company has a focus on talent management, promotion and booking. He really knows his stuff and I learned so much during this episode. Bruce drops great tips and resources for indie musicians.

We just scraped the surface of all the topics, so we may just have to have Bruce back on the podcast.

Episode Highlights

We start by discussing one of his clients, Frankie Raye, who is doing twenty plus shows a month. We go on to discuss:

  • Going beyond booking gigs and sharing who the artist is
  • The value of a solid website
  • Capturing your audience as opposed to one-way communication
  • How to use LinkedIn to elevate your PR
  • Creative song placements for artists

Key Points

  • Most of us know what we should be doing, but are we doing it? If not, start.
  • Utilize digital media. Don’t be intimidated by it. Use it wisely.


“You can start pulling information out of artists that to them is old hat, but the more questions I ask we uncover a real story. These will be the things that get someone’s attention.”

—Bruce Wawrzyniak

Mentioned in this Episode

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