Online Courses, Self-Publishing and Consistent Content—Ariane Cap (Ep 141)
Ariane Cap is a multi-instrumentalist, educator, author, blogger and composer. She has a very cool online educational website for learning bass, technique and theory. Ariane’s courses and webinars have built a loyal following and she focuses on consistent content creation to support her business.
Hailing from Austria, Ariane shares with us how self-publishing a book on bass techniques became very popular and helped launch her online business. In addition to being a musician and a business owner, Ariane is a certified NLP Practitioner with a passion for positive self-talk, developing habits that stick and leveling up when you’re ready.
We start by talking about how she grew up in idyllic Austria (3:40) and we go on to discuss:
6:30 What brought her to the U.S.
15:20 Self-publishing her book and how it led her to build a team
24:00 The importance of consistency with content and how she makes it happen
29:15 Advantages and disadvantages of SoundCloud
36:20 The catalyst for building her online business
48:55 Tiny habits and her journey with NLP
Create consistent content and employ batch work to get ahead
Surround yourself with people who enhance your work
Avoid the overwhelm of tools. Start small. Grow. Then level up.
“Early on I realized that I have to find help where I’m the weakest.”
“Start with small, simple tools until you outgrow them. Then level up.”
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