Ariane Cap | Online Courses, Self-Publishing and Consistent ContentAriane Cap is a multi-instrumentalist, educator, author, blogger and composer. She has a very cool online educational website for learning bass, technique and theory. Ariane’s courses and webinars have built a loyal following and she focuses on consistent content creation to support her business.

Hailing from Austria, Ariane shares with us how self-publishing a book on bass techniques became very popular and helped launch her online business. In addition to being a musician and a business owner, Ariane is a certified NLP Practitioner with a passion for positive self-talk, developing habits that stick and leveling up when you’re ready.

Episode Highlights

We start by talking about how she grew up in idyllic Austria (3:40) and we go on to discuss:

  • 6:30 What brought her to the U.S.
  • 15:20 Self-publishing her book and how it led her to build a team
  • 24:00 The importance of consistency with content and how she makes it happen
  • 29:15 Advantages and disadvantages of SoundCloud
  • 36:20 The catalyst for building her online business
  • 48:55 Tiny habits and her journey with NLP

Key Points

  • Create consistent content and employ batch work to get ahead
  • Surround yourself with people who enhance your work
  • Avoid the overwhelm of tools. Start small. Grow. Then level up.


“Early on I realized that I have to find help where I’m the weakest.”
—Ariane Cap

“Start with small, simple tools until you outgrow them. Then level up.”
—Ariane Cap

Mentioned in this Episode

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