About Roberto

Marketer by day, musician by night.

How to Create Demand for Your Musicianship

Creating Demand for Your Musicianship Be Seen and Heard Getting yourself to a place of being in relative to outright high demand is an exercise in exposure. By exposure I mean simply, getting yourself both seen and heard. Put another way, you must create demand for your musicianship. There are [...]

2021-08-16T09:38:14-04:00September 27th, 2015|Creativity|0 Comments

25 Things to Consider Before Booking Studio Time

While several of the tips below may come across as stating the obvious, you’ll likely find a gem or two. As someone who’s done recording sessions in high-end pricey studios, crappy studios and home recording environments, I really appreciate this list. It serves as a bunch of great reminders. [...]

2016-09-21T12:50:12-04:00June 15th, 2015|Creativity|0 Comments

Lightweight Bass Drum Pedal

As a gigging musician, sans drum tech, I do my best to use lightweight gear. Drum sets are big and bulky enough without the added inconvenience of bulky, heavy stands and accessories. That’s my humble opinion anyway. I’ve gone as far as to special order some [...]

2019-06-10T21:28:58-04:00June 8th, 2015|Creativity|0 Comments

Musicians Marketing Workshop Oct 2014 Q & A

Among the post-event questions I received after speaking at this month's Musicians Marketing Workshop event, was if I had any tips for getting gigs at wineries. I suppose I have a few tips to offer here, many of which apply for any gig. Get familiar with the wineries that are [...]

2015-12-30T16:29:40-05:00October 26th, 2014|Creativity|0 Comments
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