Ori Winokur is Head of Music at Artlist, a stock music licensing company that was in 2021 named one of the hottest startups in Tel Aviv by WIRED. Stock music isn’t for everyone. The concept may in fact be a turn off for many musicians. This episode may change some minds.
Artlist’s platform provides users with straightforward licensing agreements and AI-powered recommendations. Ori has two decades of experience as a producer and is an expert on copyright and royalties, tech trends and innovation in the recording space, A&R, and digital distribution. Ori and Artlist are dedicated to building the a music library using songs by independent musicians. The also claim to be dedicated to compensating musicians fairly for their contributions.
Ori helped established a production house and full-service record label within the platform called Artlist Original.
Discussed in this episode:
- Stock music as an outlet for indie musicians
- Artist retention of rights in the AL world of stock music world
- The royalty models at Artlist and the industry
- The evolution of the music creator ecosystem
- How big brands are using Artlist
- Artlist’s revenue model
- The artist submission process
Learn more about Artlist at Artlist.io.
Please enjoy my conversation with Ori Winokur of Artlist.
Support the Unstarving Musician
The Unstarving Musician exists solely through the generosity of its listeners, readers, and viewers. Learn how you can offer your support.
Visit our Crowd Sponsor page
Mentioned in this Episode
This episode is powered by Podcast Startup, the learning platform for creators with a voice.
Podcast Startup covers tech, production, editing, marketing and more. I know what it feels like to be slowed down by challenges revolving around fear, procrastination and tech, yet I’ve recorded and published over 260 podcast episodes.
To learn more about Podcast Startup and to get free podcasting startup tips right to your inbox, go to UnstarvingMusician.com/PodcastStartup.
This episode was powered by Music Marketing Method, a program for independent musicians looking to grow their music career.
Music Marketing Method was created by my good friend Lynz Crichton. I’m in the program and I’m learning tons! I’m growing my fan base and learning about many ways that I’ll be earning money in the new year. It’s also helping me grow this podcast. How cool is that?
To lean more and find out if Music Marketing Method can help your music career, visit UnstarvingMusician.com/MusicMarketing.