Ori Winokur of Artlist.io in denim cap, white buttton tee and blue sports jacket, headshotOri Winokur is Head of Music at Artlist, a stock music licensing company that was in 2021 named one of the hottest startups in Tel Aviv by WIRED.  Stock music isn’t for everyone. The concept may in fact be a turn off for many musicians. This episode may change some minds.

Artlist’s platform provides users with straightforward licensing agreements and AI-powered recommendations. Ori has two decades of experience as a producer and is an expert on copyright and royalties, tech trends and innovation in the recording space, A&R, and digital distribution.  Ori and Artlist are dedicated to building the a music library using songs by  independent musicians. The also claim to be dedicated to compensating musicians fairly for their  contributions.

Ori helped established  a  production house and full-service record label within the  platform called Artlist Original.

Discussed in this episode:

  • Stock music as an outlet for indie musicians
  • Artist retention of rights in the AL world of stock music world
  • The royalty models at Artlist and the industry
  • The evolution of the music creator ecosystem
  • How big brands are using Artlist
  • Artlist’s revenue model
  • The artist submission process

Learn more about Artlist at Artlist.io.

Please enjoy my conversation with Ori Winokur of Artlist.

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Mentioned in this Episode

Artlist

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