Singer songwriter Seth King found that success on TikTok was good, until it wasn’t. When we connected he had over 180K followers on the videocentric social network.

Seth was taken by surprise with his TikTok success, but he embraced it. Today he’s more focused on new music releases and Spotify. With over 300K plays on Spotify, Seth is planning a 13-song album release in the New Year. This will follow his 2021 EP and singles releases.

Seth is a traveling musician and was based in Bali, Indonesia when we spoke for this episode. He actually quit music at the age of 21 to pursue journalism and film. He was working in film when TikTok helped him rediscover his love for music.

Going into this interview, I was interested in learning about Seth’s experience with TikTok. Our conversation unfolds in unexpected and interesting ways, but he shares a great deal of music marketing tips and insights.

Among the topics we covered are:

  • How performing has played into his decision to leave Bali
  • How success on TikTok was good, until it wasn’t
  • The regional nature of TikTok
  • Going from about 200K to 10K streams by shifting focus from TikTok to play-listing
  • How PR companies can leave you with no connections of your own
  • Avoiding the loneliness that can result from working as a solo artist

While I forgot to ask Seth how he would genre-fy himself, I’ve decided he’s a pop artist. He has a great voice and clearly loves all aspects of making music. He also loves playing live, in-real-life for true listening audiences.

Find all things Seth King online on his LinkTree @SethKingMusic.

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