It's old school, but print collateral still has a place for promoting your band. Rule number one - create decent quality collateral! The primary pieces used by my bands are in-venue posters (11x17 with color) and postcards for use as give-aways and in-venue promotion. Print collateral has obvious application for [...]
Say what you will about the Grammys, but it's not a bad night when hard hitter Dave Grohl and TCV are recognized in the category of Best Hard Rock Performance, taking home an award for the track New Fang from their self titled and perhaps only album. I may be [...]
So you have 50 email addresses of friends who like to know when and where your band plays next. Your bandmates have another 75 combined. That's actually not a bad start. Growing your fan email list is made really easy when you use an email marketing service. You can put [...]
I started with email marketing in this "Marketing a Band" series, because it's an area that I've probably learned the most about, over the last couple of years. Social media marketing is a much bigger animal, but I'll touch on that in forthcoming posts. Many of my peers [...]
I've thought recently that it would be great to share some knowledge on marketing and promoting a local band. With such an endeavor, I'm struck by the thought that there's so much to know. While I consider myself to be pretty savvy at marketing a band at he local level, [...]
I didn't make it halfway through the Hollywood Reporter article before learning a few things about the man that was largely responsible for my becoming enamored with Rock & Roll at an early, early age. It was on Don Kirshner's Rock Concert, that I caught my first television glimpse of [...]
